Fidelis Property Solutions | ⚙️ 1. Clarify the Hero (The Customer) Current issue: The homepage starts with “Aquatic Weed Removal and Lakefront Maintenance,” but the focus is on what Fidelis does, not what the customer wants. Fix: Reframe the headline around the customer’s desired outcome. Example: “Enjoy a Clear, Beautiful, and Usable Waterfront — Without the Hassle or Legal Headaches.” Follow immediately with a subline: “We help Florida homeowners reclaim their shorelines, handle all permits, and keep weeds from coming back.” This puts the homeowner at the center of the story (the hero) and Fidelis as the guide. ⸻ 🧭 2. Create a Simple, Visual Plan (The Guide’s Process) Current issue: The “Process” section is good but buried mid-page and text-heavy. Fix: Move it higher and make it visually simple: 1. We Inspect & Handle Permits 2. We Remove All Weeds (Legally & Safely) 3. You Enjoy Your Lake Again Add simple icons or photos for each step. Each step should link to a CTA (“Book a Free Inspection”). ⸻ 💥 3. Strengthen the Call to Action (The Invitation) Current issue: The CTAs (“Contact Us”) are weak and low-contrast. Fix: Create a consistent, high-contrast CTA button across the site: Primary CTA: “Get My Free Shoreline Assessment” Secondary CTA: “See Before & After Results” Use this CTA in the header, hero section, process, and footer. It’s action-oriented, benefit-focused, and measurable. ⸻ 📞 4. Use Trust-Building Elements (Authority) Current issue: The site lacks social proof, photos of work, or clear credibility signals. Fix: • Add before/after photos with captions (e.g., “Lake Minneola – Cleared in 48 Hours”). • Add reviews/testimonials (“Our dock was unusable — Fidelis had it clear in two days!”). • Display certifications: “Licensed Aquatic Herbicide Applicator – FWC Compliant.” • Include the owner’s name and story (“Meet Ryan: a Florida native who helps homeowners enjoy their lakefront again”). This converts skepticism into trust. ⸻ 🌊 5. Simplify the Story (Remove Noise) Current issue: Text is dense, especially in “The Process” and “Why Us” sections. Fix: Reformat each block with StoryBrand flow: • Problem: “Weeds have taken over your waterfront.” • Solution: “We clear it legally, safely, and completely.” • Outcome: “You get your lake life back — fishing, boating, relaxing.” Use short paragraphs and strong verbs. Remove technical details from the homepage (move them to a “How It Works” page). ⸻ 🎁 6. Create a Lead Magnet (Value Exchange) Current issue: No reason for visitors to share their contact info unless they’re ready to buy. Fix: Offer a simple, high-value freebie (lead magnet): “Download the Clermont Waterfront Homeowner’s Guide: 3 Things You Can Legally Clear Without a Permit (and 2 You Can’t).” Add an email capture pop-up or section mid-page. This builds an email list for ongoing education and seasonal follow-ups. ⸻ 📈 7. Add Proof of Transformation (Before/After Storytelling) Current issue: No visual or emotional proof of change. Fix: Add a “See the Difference” section with slider images or short timelapse clips. • Label each by lake name or neighborhood (“Before: Lake Minnehaha, July → After: August”). • Add a headline: “From Overgrown to Enjoyable in Just 48 Hours.” This drives belief and builds FOMO among neighbors. ⸻ 🔁 8. Align the Offer with Hormozi’s Framework Current issue: The website sells a service, not a transformational offer. Fix: Present a “Grand Slam Offer” on the homepage: “Our Lakefront Restoration Promise” ✅ Permit handled ✅ Weeds removed to the root ✅ Debris hauled away ✅ Regrowth shield for 90 days ✅ Maintenance plan option Add urgency: “Limited openings before spring season.” This moves it from commodity → irresistible offer. ⸻ 📍 9. Local SEO & Conversion Boosters Current issue: The page doesn’t signal local expertise strongly enough. Fix: • Add “Serving Clermont, Groveland, Minneola, and the Lake County Chain of Lakes” near the footer and in meta text. • Include Google Map embed. • Add structured data (LocalBusiness schema). • Add a “Frequently Asked Questions” section using local keywords: • “Do I need a permit to clear weeds in Florida?” • “What’s the best season to remove lake weeds?” • “Is it safe for fish and pets?” Each answer builds SEO + authority. ⸻ 🔗 10. Fix the Footer & Contact Experience Current issue: The “Contact Us” form is generic, and there’s no trust-building near it. Fix: • Rename the section “Get Your Free Shoreline Assessment.” • Add 2–3 credibility bullets below it: • “Licensed & Insured in Florida” • “All permits handled for you” • “Serving Lake County homeowners since [year].” • Add a phone CTA: “Prefer to talk? Call or text Ryan directly at (352) 717-4234.” This humanizes the contact process and boosts conversion. ⸻ ✨ Bonus: Homepage Flow Example (StoryBrand Layout) Here’s how the homepage could flow after implementing these updates: 1. Hero: “Enjoy a Beautiful, Usable Lakefront — Without the Hassle.” → CTA: “Get My Free Shoreline Assessment.” 2. Problem Section: “Weeds take over fast in Florida. It’s not your fault — but it is fixable.” 3. Plan: 1. We inspect & handle permits → 2. We clear weeds → 3. You enjoy your lake again. 4. Visual Proof: Before/After gallery with captions. 5. Testimonials/Certifications: Show authority. 6. Grand Slam Offer: “Lakefront Restoration Promise” (stacked value). 7. FAQ + Local SEO block. 8. Contact CTA (form + phone).